"Come to Pyon Pyon Sha for a bowl of Morioka reimen by the station — springy cold noodles in five-hour broth, one of the city's three great noodles."
About Pyon Pyon Sha
Pyon Pyon Sha is one of the standard-bearers of Morioka reimen, the city's signature cold noodle. The company dates to 1955, and its multi-floor Ekimae branch sits a two-minute walk from Morioka Station, pairing the noodles with table-grill Korean barbecue. It is a relaxed, busy institution rather than a special-occasion room.
Reimen is one of Morioka's celebrated «three great noodles». Taste the trio across town: the endless wanko soba at Azumaya Honten, the jajamen at Pairon, and the kaiseki at Fukada, or browse the wider Korean picks.
The Kitchen
The signature is Morioka reimen — springy, translucent noodles kneaded from potato starch and wheat flour, served cold in a clear beef-and-chicken broth simmered for around five hours, topped with kimchi, cucumber, boiled egg and a slice of watermelon or apple. Each table has its own grill for yakiniku Korean barbecue to go alongside, and you adjust the broth's chilli heat to taste.
It is great value: a bowl of reimen runs around ¥1,000, and a fuller meal with barbecue lands roughly between ¥3,000 and ¥4,500 a head. This is everyday eating done very well, not fine dining.
The Room
The Ekimae branch spreads over several floors near the station — bright, casual and family-friendly, with grill smoke and chatter rather than hush. It is built for a quick solo bowl, a group barbecue or a stop straight off the shinkansen, and it turns tables briskly at peak times.
Best for a casual bowl or group barbecue in Morioka
Pyon Pyon Sha suits easy eating — a quick solo bowl by the station, a relaxed team lunch, or a sociable birthday grill with friends. For more of the city's tables, see the full Morioka dining guide.
Not for
Not for diners after a quiet, refined tasting menu — this is a busy, smoky cold-noodle and barbecue house built for value and volume, not hushed fine dining.
Frequently Asked
What is Pyon Pyon Sha known for?
It is a landmark Morioka reimen and Korean-barbecue house by Morioka Station, serving the city's signature cold noodles since 1955.
What is Morioka reimen?
Springy, translucent noodles kneaded from potato starch and wheat flour, served cold in a clear beef-and-chicken broth simmered for around five hours, topped with kimchi, cucumber, egg and a slice of fruit.
How much does Pyon Pyon Sha cost?
Good value: a bowl of reimen runs around ¥1,000, and a fuller meal with table-grill barbecue lands roughly ¥3,000 to ¥4,500 a head.
Do I need a reservation?
Mostly walk-in, with a short queue at peak times; larger barbecue groups can call ahead.
Where is Pyon Pyon Sha?
On Moriokaekimae-dori, a two-minute walk from Morioka Station in Iwate.
Reserve a Table
Find Pyon Pyon Sha
Mostly walk-in; expect a short queue at peak times. Larger barbecue groups can call ahead.
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Practical Information
Address9-3 Moriokaekimae-dori, Morioka, Iwate 020-0034
NeighbourhoodTwo-minute walk from Morioka Station
CuisineMorioka reimen / Korean barbecue
PriceReimen ~¥1,000; meal with barbecue ~¥3,000–4,500 a head
Dress CodeCasual
SeatingMulti-floor; table grills for barbecue
ReservationWalk-in; call ahead for barbecue groups
