About Asador 44
Asador 44 is the flagship restaurant of the 44 Group — a family-owned Cardiff restaurant collective that also runs the tapas project Bar 44 and the wine room Curado Bar. Asador 44 opened on Quay Street in 2018 and has become, by wide critical agreement, Cardiff's most serious city-centre restaurant and the default business-dinner reservation for visiting London clients.
The cooking is Basque and Northern Spanish, built around an enormous charcoal-fired parrilla grill visible from the main dining room. The centrepiece is the dry-aged Galician blonde ribeye — sourced from a single farm in Txogitxu, cut to order, grilled over oak — and presented on a wooden board for sharing between two-to-four diners. A whole grilled Basque turbot (tagged pricey but for a two-kilogram fish) runs the seafood section; an octopus-and-potato casuela is the restaurant's most-photographed starter.
The wine list is exceptional for Cardiff — over 300 bins with genuine depth in Rioja Alta, Ribera del Duero, Priorat, Jerez sherry and Txakolí. The sommelier team is practiced; a short table chat produces the best matches for the grill work. Cocktails at the downstairs bar are serious enough to precede or follow dinner without embarrassment.
The two-storey dining room handles everything from two-tops on the mezzanine to private-dining bookings of twenty-plus in the downstairs private room. Service is urban-casual and efficient. Lunch menus run faster and are the city's strongest business-lunch option.
Why It's Perfect for Close a Deal
For a business dinner in Cardiff, Asador 44 is the room — the parrilla grill gives every table a centrepiece, the Rioja-led wine list runs at every price point, and the service pace is fast enough to respect a ninety-minute lunch or slow enough to stretch to a three-hour negotiation. The private dining room handles twelve-plus comfortably.
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