"The serious sushi counter inside a casual address: ten seats, twenty courses and warm rice that explains the Nozawa name."
Nozawa Bar is the omakase room hidden at the back of SUGARFISH by Sushi Nozawa on North Cañon Drive in Beverly Hills — ten seats, two seatings a night, and a 20-course menu that the casual front room only hints at. It carries the lineage of Kazunori Nozawa, Los Angeles's most exacting sushi name, and appears in the MICHELIN Guide.
In 2025 Nozawa personally chose Jay Sada as executive chef. It is the counter to seek out among Beverly Hills' Japanese rooms like Matsuhisa.
The format is purist: roughly twenty courses, mostly nigiri with a little sashimi and a few hand rolls, built on warm, seasoned rice in the Nozawa style and fish flown in to order. There is no menu and little ceremony for its own sake — just one piece after another at the chef's pace, for $225 plus an 18% service charge in lieu of tipping. It is among the most disciplined sushi experiences in the city.
The bar itself is small and understated — a plain wood counter, the chefs an arm's length away, the front-room bustle left behind. The intimacy is the point: it suits a solo diner at the counter as well as a couple marking an occasion. Pacing is brisk and personal.
Nozawa Bar is one of the best solo-dining seats in Beverly Hills — a counter made for it — and the close, chef-led format also makes a memorable first date or quiet anniversary.
Not for a large group or a leisurely, conversation-led dinner — it is a ten-seat counter with two fixed seatings and a chef-driven pace.
A hidden 10-seat omakase counter behind SUGARFISH in Beverly Hills, serving a roughly 20-course sushi menu — mostly nigiri — in the Kazunori Nozawa style.
The omakase is $225 per person, plus an 18% service fee that replaces tipping; the restaurant is a no-tipping establishment.
Executive chef Jay Sada, personally selected by founder Kazunori Nozawa in 2025 to lead the counter.
At 212 North Cañon Drive in Beverly Hills, tucked at the back of SUGARFISH by Sushi Nozawa.
Dining is by reservation only, with seatings at 6:00 and 8:30pm Monday to Saturday; book online through Tock.
Two seatings nightly (6:00 and 8:30); an 18% service fee replaces tipping.
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Why a great sushi counter shows its quality in the rice before the fish.
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