"Alain Ducasse's one-star French room atop Chanel's Ginza tower, home of the Chocolate Camélia — book a window table for an anniversary."
About Beige Alain Ducasse
The room sits on the 10th floor of the Chanel building in Ginza, designed by Peter Marino, the architect behind Chanel's boutiques. Beige opened in 2004 as a partnership between Alain Ducasse and Chanel, and it holds one MICHELIN star in the 2026 guide. Executive chef Kei Kojima cooks French technique against the finest Japanese produce, and the meal closes with the Chocolate Camélia, a dessert shaped as Chanel's camellia flower. Dinner runs about ¥27,000, lunch from ¥9,500, with Ginza spread out below the windows.
The Kitchen
Beige is Alain Ducasse's Tokyo collaboration with Chanel, open since 2004 and holding one MICHELIN star in 2026. The kitchen is led by executive chef Kei Kojima, who trained in the Ducasse method and cooks French haute cuisine built on Japanese ingredients: fish from Toyosu, vegetables from named growers, Japanese game in season.
The style is Ducasse's produce-first approach translated to Tokyo, where a single ingredient is treated with restraint and the sauce-work carries the plate. Courses change with the season, but the close is the icon. The Chocolate Camélia, a sculpted chocolate dessert in the shape of Chanel's signature flower, is the dish the restaurant is known for and the clearest expression of the brand partnership. The signature dinner course runs around ¥27,000 before drinks, with a lunch from about ¥9,500, on the 10th floor of the Chanel Ginza building at 3-5-3 Ginza. Service is precise and French-led, and the wine list leans to grower Champagne and Burgundy.
The Room
Peter Marino's room is soft beige and cream, the brand's namesake palette, with high ceilings, jacquard fabrics, velvet chairs and tall windows framing the Ginza skyline. Lighting is low and warm at dinner, golden against the city lights. Tables are well spaced, the sound level stays conversation-easy, and the room seats around fifty across the 10th floor. Dress is smart; shorts and athletic wear are out of place. By day the same windows flood the room with light over the Ginza crossing, which makes lunch a brighter, different experience.
Best for an Anniversary
Book Beige for an anniversary because the view sells the night: a window table on the 10th floor puts the Ginza skyline at your shoulder, the warm Peter Marino room flatters at dinner, and the Chocolate Camélia gives the meal a signature close. Reserve the window weeks ahead and time it for sunset. The Chanel and Ducasse pairing makes it a marker rather than a routine dinner. For another high-end Tokyo room, see Sézanne, and browse the Tokyo dining guide.
Not for
Not for a casual or budget night. Beige is a formal French room where dinner runs about ¥27,000 before drinks, suited to an occasion rather than a quick Ginza bite.
Frequently Asked
Is Beige Alain Ducasse Tokyo worth it?
Yes, for the combination of view, room and kitchen. Beige holds a 2026 MICHELIN star, occupies a Peter Marino room atop the Chanel building, and serves Alain Ducasse's French cooking on Japanese produce under chef Kei Kojima. Dinner around ¥27,000 is steep, so the ¥9,500 lunch is the value option. Go for an occasion. See the Tokyo dining guide.
How do I book Beige in Tokyo?
Reserve online through TableCheck, and book a few weeks ahead for dinner, especially for a window table on the 10th floor. Lunch is easier to secure and far cheaper. Specify a window seat in the request if you want the Ginza skyline. The restaurant is closed Mondays, so plan around its Tuesday-to-Sunday schedule.
What is the dress code at Beige?
Smart dress. There is no formal jacket requirement, but the room is elegant, so neat clothing is expected and shorts or athletic wear are out of place. Most guests dress up for dinner given the Chanel setting and the price point. Smart-casual is comfortable at the brighter lunch service.
How much does Beige cost?
The signature dinner course runs around ¥27,000 per person before drinks, while lunch starts near ¥9,500. Wine, particularly the grower Champagne and Burgundy on the list, adds meaningfully to the bill. It sits among Ginza's pricier French rooms. Lunch delivers the same kitchen and view for a fraction of the dinner cost.
What is Beige known for?
The Chocolate Camélia, a sculpted chocolate dessert shaped as Chanel's camellia flower, is Beige's signature and a nod to its brand partnership. Beyond it, the draw is Alain Ducasse's French cooking on top Japanese produce under chef Kei Kojima, served in Peter Marino's room on the 10th floor with the Ginza skyline through the windows.
Reserve a Table
Reserve at Beige Alain Ducasse
Beige books online through TableCheck. Request a window table on the 10th floor for the Ginza skyline, and reserve a few weeks ahead.
Affiliate disclosure: Restaurants for Kings may earn a commission when you book through our reservation links, at no cost to you. Our scores are editorial and never paid for.
Practical Information
AddressChanel Ginza Building 10F, 3-5-3 Ginza, Chuo
NeighbourhoodGinza
CuisineFrench · Japanese produce
Price¥9,500 lunch to ¥27,000 dinner
Dress CodeSmart · no shorts
Seating~50, 10th-floor room
ReservationOnline (TableCheck) · weeks ahead
