São Paulo's Reference Steakhouse
Rubaiyat in Jardim Paulista has been one of São Paulo's most-storied steakhouses for decades. The format is Brazilian churrascaria run at restaurant standards rather than chain-tier ones: named-producer beef, considered side dishes, a serious wine cellar, the deal-dinner reliability the room has built its reputation on.
The cooking is Brazilian steakhouse at its most disciplined: picanha, baby beef, the regional cuts, the considered side selection that includes Brazilian heritage dishes the format too often skips.
What to Order
Picanha from the named producer; baby beef for the diner who wants the smaller cut. Feijoada on Saturdays — a São Paulo classic. The wine list runs deep on South American and European producers.
The Format
The dining room is large, well-lit, and built to handle a serious business dinner. Private rooms accommodate larger groups. The service pace is brisk; you will not be rushed.
Best Occasion: Close a Deal
Rubaiyat is one of São Paulo's most reliable deal-dinner rooms. The Jardim Paulista address communicates a particular kind of city seriousness; the wine cellar lets the meeting ascend to whatever level the deal requires.