The Verdict
THE CLOCK TOWER is in the Edition Hotel at 5 Madison Avenue — Ian Schrager's boutique hotel whose position in the former clock tower building communicates the specific design intelligence that has defined Schrager's hotels since Studio 54. Jason Atherton's British-American kitchen applies the culinary knowledge accumulated from his Singapore and London restaurants to a room whose architectural heritage communicates what the NoMad neighbourhood's luxury boutique culture looks like at its most specifically designed.
The British-American menu at the Clock Tower reflects Atherton's culinary identity: the British food culture's specific preparations applied through the precision of a kitchen trained in the world's best restaurants, combined with the American ingredient access that New York's markets provide. The breakfast programme communicates the British morning culture applied to American ingredients.
The Madison Avenue Edition Hotel location provides the NoMad neighbourhood context that the Clock Tower's identity requires: the boutique hotel corridor that Ian Schrager has helped define, the design intelligence that communicates a specific luxury register, and the proximity to the area's creative professional community.
Why It Works for Closing a Deal
The Clock Tower's combination — Ian Schrager Edition design intelligence, Jason Atherton's culinary knowledge, the former clock tower building — communicates to the client with knowledge of both the hospitality and culinary landscapes that the host has chosen a room whose design and food operate at the same level of ambition.
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