The Verdict
BAD ROMAN is the Major Food Group's Italian-American restaurant in the Time Warner Center at Columbus Circle — the building whose cultural gravity (Lincoln Center adjacent, Central Park adjacent, the MoMA's design satellite nearby) creates the most concentrated available crossroads of New York's arts, culture, and luxury commercial identities. The Major Food Group's theatrical sensibility applied to Italian-American nostalgia communicates a specific version of what the tradition looks like when it is treated with ironic reverence.
The Italian-American menu at Bad Roman reflects the Major Food Group's specific approach: the carbonara prepared tableside whose ceremony communicates both the preparation's Italian heritage and the theatrical dimension the group applies to every culinary format; the specific pasta preparations that communicate Italian regional knowledge applied through the Italian-American tradition's specific register; and the wine programme assembled with the same knowledge as the kitchen.
The Columbus Circle Time Warner Center location provides the cultural crossroads context that amplifies the restaurant's identity: the most concentrated available intersection of Lincoln Center's arts culture, Central Park's natural beauty, and the luxury commercial culture of one of the city's most architecturally significant recent buildings.
Why It Works for Closing a Deal
The Bad Roman Columbus Circle location — Time Warner Center, Lincoln Center adjacent, Central Park across the street — communicates that the host has chosen the most culturally concentrated available New York dining address. The Major Food Group's theatrical Italian-American confirms the food. The carbonara tableside provides the theatre.
Also in New York City
Explore the full New York City restaurant guide. See our Impress Clients, First Date, and Close a Deal occasion guides for curated picks across Asia.