About Noble Rot Soho
Noble Rot Soho opened on Greek Street in 2020 as the second site from Dan Keeling and Mark Andrew — founders of the Noble Rot wine magazine — after their Bloomsbury original established the format. The Soho site is larger, the kitchen is run by former St. JOHN chef Stephen Harris, and the wine list runs close to 800 bottles with an editorial approach that reflects the magazine's sensibility.
The menu is modern European with a strong French rural-cooking thread: steak frites, duck rillettes, a signature onion tart, whole roast fish, a short but excellent cheese programme. Dish pricing is honest for the quality and the wine mark-up is genuinely restrained for central London — a sommelier-forward restaurant that doesn't punish you for ordering by the bottle.
The Greek Street room is all leather banquettes and dark wood, deliberately low-lit, with a long bar running down one side where solo diners and walk-ins can usually find space. Service is wine-forward without being smug, which makes the restaurant a strong choice for client dinners where the list matters.
Best Occasion Fit
Noble Rot closes deals built around the wine list. The sommelier culture, the editorial-grade bottle selection, and the honest mark-up combine into a restaurant where ordering a serious wine is the point rather than a problem. Particularly strong for clients whose relationship benefits from an unhurried three-hour dinner.
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